Leonardo da Vinci in London: Yes, it’s worth it | The Economist

by Scott Smith

But the question isn’t silly, and the people asking it aren’t philistines, necessarily. The same concern that provokes the question also makes it hard to answer. The show is extraordinarily popular. Everyone thought it would be a success, but few imagined that it would rival a Lady Gaga concert as a hot ticket. Within a week of its opening, those who waited for reviews or were too busy to book, found themselves out of luck. The show, which closes on February 3rd, was completely sold out. In spite of the National Gallery’s policy that tickets bought from scalpers (and eBay) would not be honoured, people were buying these £16 tickets for more than ten times that much. Gossip columnists have reported on the fashionable people who are desperate to prove they have not missed out.

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