SodaStream: How the at-home carbonation device has become so popular so quickly. – By Annie Lowrey – Slate Magazine
by Scott Smith
A skinny, foot-tall soda maker? That’s a different story. The SodaStream, a device that makes carbonated water and flavored sodas in a flash, has long been popular in Europe. Now, it is hitting it big in the United States, even though its American rollout started only last year. (It’s also popular at Slate: At least half-a-dozen staffers, including me, own one.) So how did a device that meets a desire that few people knew they had become so popular so quickly?