The story of Polaroid inventor Edwin Land, one of Steve Jobs’ biggest heroes – (37signals)
by Scott Smith
Land continued to improve the camera and film over the years. Polacolor film made instant color photos possible in 1963. In 1972, the SX-70 replaced the wet, peel-apart development process with dry films that developed in light. In 1978, Polavision created an instant color movie-making system.
One of Polaroid’s biggest fans was photographer Ansel Adams. “Many of my most successful photographs from the 1950’s onward have been made on Polaroid film,” he wrote. “One look at the tonal quality of the print I have achieved should convince the uninitiated of the truly superior quality of Polaroid film.” Adams also became a consultant to Land and tested new films and products for Polaroid for over 35 years.