Great Lake, a Chicago Pizza Shop, Enjoys Being Small – Question

by Scott Smith

Nick Lessins and Lydia Esparza pride themselves on meeting high standards for quality, but not necessarily for catering to the demands of their customers. They are co-owners of Great Lake, a small Chicago pizza shop that has seen the mixed blessing of great reviews.

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Sally Ryan for The New York Times

Nick Lessins co-owns Great Lake, a small Chicago pizza shop. He makes every pizza by hand.

Q. Many business owners would look at your sudden success with envy and say, “Seize the day, expand, add new locations, franchise.” Why not you?

Ms. Esparza: It would change our values. That is the American way — to expand without really thinking.

Mr. Lessins: We really enjoy the work that we’re doing and we don’t want to cheapen it. Consciously or unconsciously — probably both — we’re trying to create a manageable way to earn a living and still maintain our sanity. We value time as much, if not more so, than money.

Hat tip to 37Signals.

Posted via web from S. MacKay Smith’s Notes